Demand and supply

In the late 1980s, Carl Crider provided instructional design and writing services as a consultant and found himself booked to capacity. To handle the increasing demand, he contacted a few trusted colleagues and began collaborating on projects. Before long, he had a roundtable of diverse talents and played to their strengths, assigning tasks according to expertise — or sheer knack. It was a straightforward approach to helping clients, and it worked. Projects were completed on time and within budget. Clients benefited from a broad network of talent. More contracts came in, and Crider Associates was born.

Today, we develop leadership training, employee training, and communication skills training programs ranging from 15 minutes to 5 weeks. We provide self-study programs and self-paced training. We produce communications materials, including corporate magazines, newsletters, direct mail pieces, brochures, product guides, and electronic media, including Web sites, CD-ROMs, videos, e-mail campaigns, and DVDs.