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AutoCARD: Crider Associates Resource Database
Challenge:
Ensure consistency and accuracy among 16 different publications
There are only four wheels on a vehicle. But what size are they? How many sizes are available? Are they steel or aluminum alloy? Do they have full wheel covers or bolt-on? What finishes are offered — painted, chrome, machined, or titanium?
And you’re not even to the tires yet.
Now take 16 different references published throughout a given year. How do you ensure that the wheels on a vehicle don’t fall off the accuracy wagon?
Take this simple challenge, multiply it by more vehicles and an infinite combination of details and features, and you’ve got the breeding ground for an accuracy and consistency meltdown. As vehicles are launched or redesigned, the publications must reflect this.
Solution:
A master database for all to consult
AutoCARD began as a sanity-saver for Crider Associates. As the number of publications we produce grew, ensuring consistency and accuracy became a grueling challenge.
To keep the facts on track, we created an extremely user-friendly database to house information for all vehicles. And not just the information — but also how to accurately write and punctuate it according to established style guidelines. The database is easy to access, navigate, and update. As changes or new information come in, the database is amended. It houses the most up-to-the-minute information available, making it easy to check and ensure accuracy in all publications.
The database is flexible, and can be tailored according to specific needs. Want to see what’s changed on a vehicle in the last 10 days? No problem. Want to flag an important feature? Easy. Need to retrieve something technical for a service department, and then retrieve the same information in language friendly to the sales department? Just click.
When it comes to accuracy, consistency, and ease, this comprehensive database is the master of efficiency.
    
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