Infiniti New Sales Consultant Orientation Workshop

Challenge:
Start spreading the “news” — new brand positioning and new vehicle training

Ever since the launch of the Infiniti brand, new sales consultant training has varied by dealership. Most have relied on the Infiniti Learning System and vehicle certification process. But in recent years, as the brand quickly evolved and the lineup dramatically changed, an influx of new-hires produced a strong need for an efficient, standardized, one-stop training resource to supplement dealer training.

How do you get so many new people nationwide trained on the brand and vehicles — easily, effectively, and “instantly”?

Solution:
Create meeting-in-a-box training for new sales consultants

To get the newbies knowledgeable, we helped develop the Infiniti New Sales Consultant Orientation training, a one-day workshop covering Infiniti's history and brand, The Total Ownership Experience, customer satisfaction, the sales process, the Infiniti Learning System, and product knowledge.

The program covers all of the Infiniti vehicles, and includes classroom instruction, mock customer scenarios, and discovery activities. Sales consultants not only learn a targeted introduction to the lineup, customer demographics, and brand philosophy, but also the types of resources available to them to increase their product knowledge and enhance their skills.

The training works as a jump-start for new-hires. Regional offices coordinate training for the dealerships and host these events on a quarterly basis.

+ View Case Studies List | + View Guides and Workbooks