2006 Lexus GS 300/430 Multimedia Training Presentation

Challenge:
Create a striking multimedia presentation with a landslide of slides

When Lexus asked us to help create a multimedia training presentation for the 2006 GS 300/430, they came loaded with drawings — more than 100 technical illustrations. They also brought the first draft of an instructor guide.

Our job was to take the instructor guide to a final draft, and create a PowerPoint presentation roughly 150 slides long. These would become part of a one-day workshop to train service technicians. Sounds straightforward. But while a picture is worth a thousand words, refining, colorizing, and converting more than 100 intricate technical drawings into PowerPoint slides on a tight schedule merits only one word: yikes!

Some of the technical illustrations needed to be created. Others needed finessing. They all needed colorizing. And almost all of them needed precise callouts. All of this while the vehicles — and facilitator guide — continued to evolve, in the moving-target manner that defines new-vehicle launches in the automotive industry.

Solution:
Work diligently with Lexus, side by side and slide by slide

There’s no simple way to tame a presentation this large and intricate. We put together a schedule and a team of project managers, graphic designers, and instructional designers. Together, we worked carefully with Lexus.

Our graphic designers painstakingly colored the illustrations to a pristine level that made them compelling to look at. They did this to underscore the luxury associated with Lexus, and to make the slides more engaging to the audience. Meanwhile, as things changed, we continued to update the facilitator guide and kept things moving along.

If a multimedia presentation is too dry, the audience tunes out. If it’s too busy, it's distracting and eclipses the learning. The eight-hour GS 300/430 workshop was a success in finding the proper balance. And the drawings drew applause from here to Japan.

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