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Automotive Product Guides
Challenge:
Provide complete and authoritative vehicle information in a format that’s concise and easy to understand
“Improved” is a yearly ritual in the car business. Each new model year brings a crop of all-new, redesigned, and “freshened” vehicles. Complete information on each one must be communicated to the sales force, including every change on every vehicle.
The first challenge is gathering accurate data from marketing and product planning, in an atmosphere where product changes can — and do — occur up to the last minute. Then there's the matter of coordinating writing, review, and production schedules for the product guides of every single vehicle — making sure everything is ready to roll when the new models hit the dealerships.
Solution:
Seamless project management, commitment to clarity, and relentless fact checking
Crider Associates helped Nissan create the first product guides for its vehicles in 1992, and we have worked together to refine them ever since. We have perfected a format that gives sales consultants the information they need to confidently present, demonstrate, and deliver each Nissan and Infiniti vehicle.
Along the way, we have developed an organized system that keeps us on track. One key element is an online database we created that stores every feature on every Nissan and Infiniti vehicle, along with details on advantages, benefits, and availability. This database enables our writers to explain features accurately, and it brings uniformity to all of our product guides — we can be sure we're sending a consistent message, from Altima to 350Z.
As for the juggling act of keeping multiple product guides moving at the same time, each with its own schedule, we have assembled a team skilled in staying flexible enough to handle ongoing changes, while maintaining their well-developed obsession with punctuality and accuracy.
Our graphic designers and writers present the information with at-a-glance ease, to enhance learning and ensure the guide can be used as a handy reference.
The answers — and even the questions — are here
Our product guides are regarded a mainstay of sales consultant learning and reference. They have also become a primary source for creating certification tests. Here, sales consultants can find what they need quickly — and painlessly.
The sales consultant product guides have been so successful that we were asked to create them for the parts and service departments as well, with formats and information tailored to address the specific needs of these groups.
    
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